We’re bound to upset some folks here.

It’s not our intention. We’re all adults. But still, people do seem to get upset when you offer gentle suggestions about how copy can be stronger.

That said, we do like to push things and don’t mind too much about annoying people.

So, in the spirit of creating a world of stronger copy, in this latest episode of The Fix Podcast, we apply the 4-U Formula to two pieces of copy out there in the world.

First, we look at a direct response sales later running in the US, and then we look at an outdoor billboard advert running in the UK.

We hope you find our thoughts insightful and useful and can see how the 4-U Formula we talk about can be applied to all manner of copy.

Indeed, if you’re not a member of The Fix Accelerator and you’d like to get access to our masterclass series on the subject, here’s the link you’ll need:

The 4-U Formula Masterclass Series 

Otherwise, we hope you enjoy the episode.

Best,
Glenn

SHOW NOTES

WATCH ON YOUTUBE: If you’d prefer to watch the episode and see how our faces move as the words spill from our mouths, you can find us on YouTube here. 

GET MORE FROM US: We also run The Fix Accelerator, which grants you access to a private network of some of the best copywriters in the world, and more. Get the full details here: http://thefixaccelerator.co.uk/

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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here: https://thefixcopywriting.com/

And if you find this episode useful, be sure to share it with the hashtag #thefix

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