12.08.2024
The Fix #102: Natalie Moores explains why you should use AI as a tool and not let it make a tool of you
A confusion of copywriters takes to the stage.
They line up next to each other, nervous, excited, intrigued.
A mic is passed and each copywriter reads aloud a single line of copy they’ve written.
Together, the lines form a poem:
Pretty cool, right?
In there you have lines by Andrew Boulton, Alex Myatt, Kim Krause Schwalm… BUT…
At the heart of this brilliance… it’s instigator… was the wonderful Natalie Moores.
One-half of the excellent marketing agency Mac + Moore, Natalie’s appearance at Fix Fest last year was a huge success and it would not be the same without her there again this year.
So, it is with great pleasure I can announce that she will be this year’s Fix Fest Poet-in-Residence and will be using AI to experiment with words in a way few others dare.
If you want to be a part of her wonderful, dangerous, and possibly deranged experiment, you need to be there. You can get a ticket here.
But in the meantime, to celebrate the fact Natalie will be joining us, I caught up with her for the latest episode of The Fix to talk about how she’s approaching AI.
Enjoy.
Best,
Glenn
P.S. Have you got your ticket for Fix Fest 2 yet? If not, grab one here. Not only do we have a bunch of great speakers, but there’ll be a lot of copywriters there on the day to connect with. And you get to meet Natalie!
SHOW NOTES
WATCH ON YOUTUBE: If you’d prefer to watch the episode and see how our faces move as the words spill from our mouths, you can find us on YouTube here.
GET MORE FROM US: We also run The Fix Accelerator, which grants you access to a private network of some of the best copywriters in the world, and more. Get the full details here.
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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.
To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here. And if you find this episode useful, be sure to share it with the hashtag #thefix
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