12.08.2024
The Fix #111: Identifying the hero and villain in any piece of copy (and what not to do with AI)
Heroes. Villains. AI. Cricket scores. Andy Kaufman.
Phew…
It’s a wide-ranging episode this one, in which we cover a fair bit of advice.
But—if I do say so myself—it’s all pretty insightful stuff.
Have a listen, or a look…
And I hope you find it useful.
Best,
Glenn
SHOW NOTES
WATCH ON YOUTUBE: If you’d prefer to watch the episode and see how our faces move as the words spill from our mouths, you can find us on YouTube here.
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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.
To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here. And if you find this episode useful, be sure to share it with the hashtag #thefix
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