As copywriting mentors go, Drayton Bird is a pretty big fish.

Or is he a big bird?

Is he THE big bird? Have you ever seen Drayton and that yellow-feathered guy in the same room?

I’m just saying.

But anyway, our guest on the latest episode of The Fix knows very well what it’s like to be mentored by Drayton as he’s been working with him for many a year now.

I caught up with him a little while ago to find out more about what it’s like working with Drayton and to learn more about how Gerald got into copywriting in the first place.

I hope you find our chat interesting.

Oh, and also, you should find some attachments with this post that Gerald sent along.

One is the ad we discussed at the beginning, and the other two are the inspirational scraps he keeps by his computer at all times.

Best,
Glenn

SHOW NOTES

WATCH ON YOUTUBE: If you’d prefer to watch the episode and see how our faces move as the words spill from our mouths, you can find us on YouTube here.

GET MORE FROM US: We also run The Fix Accelerator, which grants you access to a private network of some of the best copywriters in the world, and more. Get the full details here.

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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here.  And if you find this episode useful, be sure to share it with the hashtag #thefix

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