If you’re struggling to find a way to express your headline in a more original way…

Write the opposite of what you have.

That’s one of the big takeaways from this latest episode of The Fix.

You see, we review some copy from the world of sports betting…

It’s pretty good copy, a seven or an eight. But how do you make it a ten?

How do you take a pretty good idea and express it in an original way that will get you the greater reach you’re looking for?

To find out, get the episode in your ears and eyes.

Oh, and by the way, if you ever have questions or comments about something we discuss in an episode, or you’d like to throw in your two pence—we’d love to hear your thoughts in the comments below

Best,
Glenn

SHOW NOTES

WATCH ON YOUTUBE: If you’d prefer to watch the episode and see how our faces move as the words spill from our mouths, you can find us on YouTube here.

GET MORE FROM US: We also run The Fix Accelerator, which grants you access to a private network of some of the best copywriters in the world, and more. Get the full details here.

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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here.  And if you find this episode useful, be sure to share it with the hashtag #thefix

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