To write good copy you have to anticipate the questions your copy creates.

And though it might seem like madness—and in many ways is—I have anticipated the questions my ham-based headline might be creating in you as we speak.

Indeed, while Nick is out of action, I sat down to share some thoughts I’ve been having recently about a challenge I see a lot of copywriters (and businesses) face.

What has it all got to do with being covered in ham?

Well, you’ll have to watch or listen to the episode to find out.

Best,
Glenn

SHOW NOTES

WATCH ON YOUTUBE: If you’d prefer to watch the episode and see how our faces move as the words spill from our mouths, you can find us on YouTube here.

GET MORE FROM US: We also run The Fix Accelerator, which grants you access to a private network of some of the best copywriters in the world, and more. Get the full details here.

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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here.  And if you find this episode useful, be sure to share it with the hashtag #thefix

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