Fat Nazis in the bath.

How we end up discussing such things in relation to copywriting is beyond me.

Yet, in this latest episode, that’s where we end up.

But there is good reason.

You see, we’re talking about stories… how you tell them in copy and how you ground them in reality so your reader can engage on an emotional level.

As we explain, copywriters often think to write a “big idea” you need to write a grand, sweeping story. The opposite is true. It’s the small details that count…

Like a fat Nazi taking a bath in a Bavarian spa.

It’ll all make sense when you listen.

Enjoy.

Best,
Glenn

SHOW NOTES

WATCH ON YOUTUBE: If you’d prefer to watch the episode and see how our faces move as the words spill from our mouths, you can find us on YouTube here.

GET MORE FROM US: We also run The Fix Accelerator, which grants you access to a private network of some of the best copywriters in the world, and more. Get the full details here.

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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here.  And if you find this episode useful, be sure to share it with the hashtag #thefix

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