Ted Hughes.

Max Porter.

George RR Martin.

They’ve all written about the humble crow.

(Psst. Glenn, it’s CRO… it stands for conversation rate optimization.)

Sorry, yes… let’s start again.

The world of CRO is a strange one for copywriters.

At least, it is for me.

We focus so much on the ideas and the words that go into our copy that we sometimes overlook the more simple tweaks we can make to our copy and our sales material that can have a hugely dramatic effect.

A button instead of a hyperlink. A timer at the top of your page to create urgency. A tweak to the price of your offer which doubles sales.

It’s easy to think these things are somehow separate from your copy… to the actual words… but they’re not. If you can understand them, harness their impact, and adapt your copy to work with these CRO techniques… well… you’ll be on to a winner.

So, it’s a pleasure to have Paul Allan as a guest on this episode. He organizes the Conversion Rate Conference (which I’m speaking at) and runs the ConversionWise Academy. In other words… he knows a thing or two about what works when it comes to CRO.

Enjoy.

Best,
Glenn

SHOW NOTES

CONVERSION RATE CONFERENCE: To register for the conference we mention at the end… just click here.

WATCH ON YOUTUBE: If you’d prefer to watch the episode and see how our faces move as the words spill from our mouths, you can find us on YouTube here.

GET MORE FROM US: We also run The Fix Accelerator, which grants you access to a private network of some of the best copywriters in the world, and more. Get the full details here.

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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here.  And if you find this episode useful, be sure to share it with the hashtag #thefix

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