I think this is a fascinating interview that digs into the concept of communication and creativity on a much deeper level than most people go. We hope you enjoy watching it as much as we enjoyed filming it. In the hot-seat is Gyles Lingwood. He’s the author of Read Me (a adland staple) and recently […]
Two men check in to a hotel room in Leeds with a tripod. I’m pretty sure there’s a whole Edinburgh festival show in that idea alone. But this isn’t an Edinburgh show—it’s a quick debrief from our trip to Leeds. We’ve had a great time so far, meeting this afternoon with Penny Brazier and Larner […]
What makes something unique? And why is being unique a good thing? In part five of our masterclass mini-series on the Four Us, these are exactly the issues Nick explores. Be warned. He will advise you to become a word magpie and we can’t be held responsible for anything that happens in your copywriting career […]
Useful. That’s the U we’re tackling in this third part of our masterclass series on the Four Us. It’s a bit of a weird one, in my opinion. People tend to miss it out quite often, thinking that if there’s a benefit in the copy, then of course it’s useful. Or, what I see most […]
An “Inbetweenmas” treat for you here, and somewhat appropriate as Sophie originally had the idea to launch Freelancer Magazine on New Year’s Day—maybe you’ll have a life-changing idea this week too! If you’ve not come across Sophie before, she’s a copywriter, marketer, and now a magazine editor too. In fact, we talk about how she […]
Our special masterclass mini-series on the Four Us continues with a session on urgency. In it, I share the one thing you should do before anything else when it comes to figuring out how to add urgency to your copy. And then I give five urgency add-ons that you can use to ‘borrow’ some urgency […]
This is a big one. Nick and I talk about the Four Us a lot. Back when we were at Agora, you’d be cast out in shame if you couldn’t name the four Us at the drop of a hat. How come? Well, that’s what this masterclass SERIES is all about. That’s right. This is […]
Ultra-specificity. Yup. We’re starting with the one U that isn’t technically a U. Well, it is, and you’ll see why being ultra-specific and not just quite specific is important. If you’ve not watched Part 1 of this mini-series on the Four Us, go back and watch that first as it’ll explain what this is all […]
During today’s live session, I reviewed two pieces of copy that we’ve had sent in by Fix Accelerator members, Robbie Handy and Jae Choi. But as Robbie and Jae couldn’t make the call, I recorded the reviews to share here. Both pieces of copy have a lot of good stuff in them, but they both […]
Co-founder of marketing agency Gasp! and host of the long-running and popular marketing podcast Call to Action, Giles Edwards knows a thing or two about what proper marketing means and how to do it. After appearing on his podcast myself, and working with Giles to found Isolated Talks during the Covid-19 lockdowns, it was a […]