Do you like ice cream? Kerry Thorpe does. Which is good, because she happens to be the Head of Communications at ice cream giant Ben & Jerry’s. Yes, the Ben & Jerry’s. Pretty nice gig, right? And, as you can imagine, it was a real pleasure to jump on a call with her to gain […]
Research. Research. Research. The longer you write copy, the more you come to understand that it all comes down to research. Really. There’s nothing else to it. A few words here and there. A nice turn of phrase. Some full stops, and a comma. Yup. Writing is easy. OK. Maybe not. Maybe there is a […]
A good piece of copy here, sent in from long-time Fixer, Ben Figg. (Thanks for letting us share it, Ben.) It’s a spec piece he’s written for a landing page (though is based on a real product offering), where the prospect will be coming in from a Facebook advert. As always, Nick offers some great […]
Oooh. Something new. This is exciting. I should explain. Something we’ve been edging toward and promising to do for a while is to bring you more job opportunities. Sure, we share the odd freelance gig in Discord, and we’ll continue to do that. But we’re also in talks with a lot of businesses right now […]
We’re heading back to the world of scriptwriting in this latest masterclass, as Nick continues our series on Writing for Video. As we’ve mentioned before, more and more things are being sold through video these days and as a copywriter, you can really put yourself ahead of the competition by understanding how scripts work, how […]
Every little helps. A Mars a day. The best a man can get. They’re all pretty memorable straplines. What is a strapline? Basically, it’s a little line of copy that sums up what you’re offering your prospect in just a few words. They’re not easy to write, yet many clients—especially in the in-direct advertising world—ask […]
We’d never met, yet somehow, many years ago, Grant Perry and I ended up spending the night together in a French chateau. Of course, it wasn’t as sexy as it sounds. In those days we had to double up at Agora retreats and it meant sharing rooms. Grant got stuck with me. I’d like to […]
Chant it people…FIX FEST…FIX FEST…FIX FEST. It’s happening. Not only is it happening but it’s going to be EPIC and unlike anything the copywriting world has seen before, especially here in the UK. World-class speakers. Live music. Performance poetry. Table tennis. Interpretive dance. And so much more. Yesterday we shared the presale discount link on […]
I’m in Mark Ford’s private bar in Delray Beach. Mark’s son, Mike Ford (a great copywriter, who I’m hanging out with), introduces me to another new copywriter who’s just joined Stansberry, one of the most successful financial publishers in the US. She’s called Kelly Brown. Flash forward a few years and Kelly is now the […]
Following on from our more financial-focused episode with Kelly Brown, Nick has recorded a copy review for a piece sent in by fellow Fixer, Alex Boulton. Alex kindly agreed to have the review shared with Accelerator members and there’s a lot of good advice here from NBick that I think will help with your copywriting […]