Emails. Emails. Emails. Let’s face it…there are too many of them! We all get overwhelmed by them at some point. And that’s even the ones we sign-up to receive. So, as copywriters, it’s out duty to make sure we write good email copy that doesn’t add to the noise. And of course, writing good email […]
Our special guest this time around doesn’t need much of an introduction. US copywriter and founder of VeryGoodCopy.com, Eddie Shleyner is a much-loved and greatly respected name in the industry. In this special extended interview (for Fix Accelerator members only), as well as reviewing a piece of copy for fellow Fixer Matt Hall, we quiz […]
Lights. Camera. Action! In a world where more and more sales material is presented in video format, as copywriters, it’s important we understand the subtle differences that exist between writing for the page and writing for the camera. It’s why, in this latest masterclass (the first part in what will be another short mini-series), Nick […]
Before I was a copywriter, I used to play bass in a punk band. We’d play in the backrooms of various pubs and in student basements around the country. One of the places we played a lot was Leeds. Little did I know at the time, but attending those same punk gigs in Leeds was […]
We have a whole ton of new videos to share with you over the next couple of weeks, and we’ll drip them out one by one. New masterclasses, interviews with Penny Brazier and Larner Caleb, and a few other treats we’ve not mentioned—it’s all coming. But first, this week I caught up with a UK […]
It’s one of the hardest pieces of copy you’ll ever write: the bit of copy that describes who you are and what you do. A quick trawl through LinkedIn or on the About me pages of most copywriters and you’ll find a whole plethora of weird claims, creepy statements, and off-putting arrogance. On some, you’ll […]
Last month we had the pleasure of spending an evening in Leeds with a bunch of lovely copywriters and a handful of even lovelier Fix Accelerator members. It was great. That same day we managed to sit down with two copywriters who live and work in Leeds: Larner Caleb and Penny Brazier. This latest episode […]
And here we come to an end. At least as far as the Four Us are concerned. It’s been a blast, and as we discuss in this final part, we hope our mini masterclass series has been illuminating. What we’ve covered here is a concept that has made us the copywriters we are today. That’s […]
I think this is a fascinating interview that digs into the concept of communication and creativity on a much deeper level than most people go. We hope you enjoy watching it as much as we enjoyed filming it. In the hot-seat is Gyles Lingwood. He’s the author of Read Me (a adland staple) and recently […]
Two men check in to a hotel room in Leeds with a tripod. I’m pretty sure there’s a whole Edinburgh festival show in that idea alone. But this isn’t an Edinburgh show—it’s a quick debrief from our trip to Leeds. We’ve had a great time so far, meeting this afternoon with Penny Brazier and Larner […]