He’s the author of the excellent Copywriting Is…, a freelance copywriter himself, and a lecturer on the Creative Advertising degree at the University of Lincoln. Who is he? He’s Andrew Boulton. As well as being all of those things I just said, he’s also a very nice and very smart chap, so it was a […]
What makes something unique? And why is being unique a good thing? In part five of our masterclass mini-series on the Four Us, these are exactly the issues Nick explores. Be warned. He will advise you to become a word magpie and we can’t be held responsible for anything that happens in your copywriting career […]
Useful. That’s the U we’re tackling in this third part of our masterclass series on the Four Us. It’s a bit of a weird one, in my opinion. People tend to miss it out quite often, thinking that if there’s a benefit in the copy, then of course it’s useful. Or, what I see most […]
An “Inbetweenmas” treat for you here, and somewhat appropriate as Sophie originally had the idea to launch Freelancer Magazine on New Year’s Day—maybe you’ll have a life-changing idea this week too! If you’ve not come across Sophie before, she’s a copywriter, marketer, and now a magazine editor too. In fact, we talk about how she […]
Our special masterclass mini-series on the Four Us continues with a session on urgency. In it, I share the one thing you should do before anything else when it comes to figuring out how to add urgency to your copy. And then I give five urgency add-ons that you can use to ‘borrow’ some urgency […]
This is a big one. Nick and I talk about the Four Us a lot. Back when we were at Agora, you’d be cast out in shame if you couldn’t name the four Us at the drop of a hat. How come? Well, that’s what this masterclass SERIES is all about. That’s right. This is […]
Ultra-specificity. Yup. We’re starting with the one U that isn’t technically a U. Well, it is, and you’ll see why being ultra-specific and not just quite specific is important. If you’ve not watched Part 1 of this mini-series on the Four Us, go back and watch that first as it’ll explain what this is all […]
During today’s live session, I reviewed two pieces of copy that we’ve had sent in by Fix Accelerator members, Robbie Handy and Jae Choi. But as Robbie and Jae couldn’t make the call, I recorded the reviews to share here. Both pieces of copy have a lot of good stuff in them, but they both […]
Co-founder of marketing agency Gasp! and host of the long-running and popular marketing podcast Call to Action, Giles Edwards knows a thing or two about what proper marketing means and how to do it. After appearing on his podcast myself, and working with Giles to found Isolated Talks during the Covid-19 lockdowns, it was a […]
It had to happen… Despite having TWO cameras set up and managing to film James Cross on my iPhone and Andrew Nattan on the SLR, when Dave Harland stepped in…the damn video didn’t work. But do not fear. We got the audio of our hour-long chat and it’s a right corker, as you would expect […]