Bonjour Fixers! I’m writing to you from the Agora offices on the Champs Elysees. After filming here all day yesterday, we’ve just done a copy review session with the trainee copywriters here in France who are hoping to get a job with Agora. But before we did, we recorded a little debrief for you about […]
How can you add an extra hour to your day? It’s impossible. But it’s what a lot of copywriters wish for…a bit more time so they can get their writing done and still have plenty of time to relax. I don’t claim to have the secret to literally adding more hours to the day. But […]
While Nick and I are in Manchester, and I know not all members will be able to make it (obviously), I thought I would drop a little treat today for ALL members. Hurrah. In light of her new book having just been published, I jumped on Zoom with the lovely Gloucestershire-based freelance copywriter, Sarah Townsend. […]
Hello Fixers! Before I spend most of the day in various meetings here in London and then drive back up north (rail strikes!), I wanted to record a quick update for you on some dates for your diary and what’s coming up this month. We’ve got a packed schedule and I’m excited that as well […]
We received a piece of copy from Victoria, which looks to take an existing sales letter in the financial niche and ‘re-lead’ it. She was kind enough to let me share my feedback with everyone and I think there are some useful pointers here, which tie in nicely to the masterclass I did on finding […]
As well as Nick and I heading over to Paris next week to speak to John Forde and the gang at Agora in France, this month I’ll also be speaking with Sarah Townsend and Vikki Ross. Sarah is a successful copywriter and best-selling author of Survival Skills for Freelancers, and more recently The Little Book […]
This copy is a work in progress, from one of your fellow members, Ayoub. I spent 20 minutes talking about how I think it could be improved, plus I threw in a few new lead ideas too. If you’re into direct response financial copy (let’s call it ‘Agora Style’ for reference), you might like this. […]
One of your fellow Fixers – Julia C – is looking to get into the health niche and wrote a piece of copy to test her health copy muscle. She sent it over to us to review, and she’s kindly agreed to us share the review with everyone else too. I think it’s a great […]
Hello Fixers! More wonderfulness for you today. Hurrah. This time it comes in the form of our latest Industry Insight episode, and it’s a good one. We sat down with the lovely Jess MacIntyre and Natalie Moores, co-founders of the creative marketing agency Mac+Moore. I’ve known Jess and Nat for a few years now and […]
This is a big one. Not the video. That’s a normal-size one. But the topic is huge, and as we point out: there’ll be questions. But to get us started, Nick and I recorded a masterclass dedicated to rates and royalties. How much do you charge? How much should you charge? How do you work […]