It’s 2008. I’m standing at the back of a conference room at a Marriot in Delray Beach, Florida. I’m naked. Actually, I’m not. But I felt the rhythm there needed such an exclamation. Anyway, there are hundreds of copywriters mulling around—mostly American ones. I’m a little overwhelmed. It’s not long since I became a copywriter […]
To write good copy you have to anticipate the questions your copy creates. And though it might seem like madness—and in many ways is—I have anticipated the questions my ham-based headline might be creating in you as we speak. Indeed, while Nick is out of action, I sat down to share some thoughts I’ve been […]
Socrates said an unexamined life is not worth living. But Socrates also stank. Everybody knew it. He also said the only thing he knew was that he knew nothing. He didn’t have a job. And, less known, is the fact he bad-mouthed his wife. All the time. I mean, come on folks. Alarm bells? A […]
Nick and I have noticed something. It’s something that is screwing up A LOT of copywriters. It’s something that influences how much money you get paid, the type of work you get hired to do, and how you feel about your self-worth. Yet most people are missing the mullet when it comes to getting this […]
Nick’s talk at Fix Fest 2 was a barnstormer. It was a bit about AI, but not really. In reality, it was about hooks… about getting people’s attention in new, exciting, and effective ways. If you missed it, or if you forgot to take notes because you spent so much of the talk starting at Nick’s […]
If you’re struggling to find a way to express your headline in a more original way… Write the opposite of what you have. That’s one of the big takeaways from this latest episode of The Fix. You see, we review some copy from the world of sports betting… It’s pretty good copy, a seven or […]
As copywriting mentors go, Drayton Bird is a pretty big fish. Or is he a big bird? Is he THE big bird? Have you ever seen Drayton and that yellow-feathered guy in the same room? I’m just saying. But anyway, our guest on the latest episode of The Fix knows very well what it’s like […]
Sadly, after we’d already completed the line-up for Fix Fest 2, I was introduced to Natalia Talkowska. Too late to get her on the bill, I arranged to chat with her after the event and I’m damn glad I did. As well as spinning various other exciting projects, Natalia is the founder of Natalka Design, […]
Heroes. Villains. AI. Cricket scores. Andy Kaufman. Phew… It’s a wide-ranging episode this one, in which we cover a fair bit of advice. But—if I do say so myself—it’s all pretty insightful stuff. Have a listen, or a look… And I hope you find it useful. Best,Glenn SHOW NOTES WATCH ON YOUTUBE: If you’d prefer […]
In this incredibly “deep cut” Nick walks through two of his promotions and explains how he structured them, discussing high-level concepts of “deeper truth” and credibility. As this is a recording of a live call with Academy students, it’s a little rougher than usual episodes, but the ideas are enormously insightful and worth spending some […]