You’re in, which is pretty damn great. You can now consider yourself a proper ‘Fixer’. Hurrah! More importantly, you can now consider yourself a serious copywriter too — someone who’s genuinely interested in becoming a better writer, advancing their career, and being a part of a network entirely designed to put some pride into what […]
We’ve hit 100 episodes of The Fix. How? We’re not quite sure. But me and Nick have managed to talk about copywriting (and a whole lot of nonsense besides) for who knows how many hours over the past couple of years. When we started out, we didn’t really have a plan. We still don’t. But […]
You’ve got no time. The client wants the copy yesterday. What do you do? Panic? Eat a whole toad in the hole to yourself? Get AI to do it? No. You ask yourself these five questions. And then you write the kind of copy most people can only dream of. Episode 99 is a cracker […]
You receive an email from a man you don’t know. He’s asking to meet in the foyer of a Baltimore hotel. Strange. You check the email address. Wait. That can’t be right. You check again: It’s from “Agent Z.” What’s going on? Who is “Agent Z?” And why does he want to meet me? Flash […]
Biscuits. Ham. Rudy Giuliani’s backpack. Is this any way to start a piece of content — with pure nonsense? It’s not advisable and should only be attempted by a professional like myself. Much wiser ways to open email newsletters and pieces of editorial content are discussed in the latest masterclass we’ve got for you, imaginatively titled: […]
Fat Nazis in the bath. How we end up discussing such things in relation to copywriting is beyond me. Yet, in this latest episode, that’s where we end up. But there is good reason. You see, we’re talking about stories… how you tell them in copy and how you ground them in reality so your […]
Ted Hughes. Max Porter. George RR Martin. They’ve all written about the humble crow. (Psst. Glenn, it’s CRO… it stands for conversation rate optimization.) Sorry, yes… let’s start again. The world of CRO is a strange one for copywriters. At least, it is for me. We focus so much on the ideas and the words […]
Following on from my five recommendations for books all copywriters should read but have nothing to do with copywriting… It’s Nick’s turn. As my vague “more contenty” prediction predicted, Nick regales us with five “more contenty” books. We explain exactly what that means and we give you permission to spend more of your working day […]
For all followers of The Fix, tickets for Fix Fest 2: AI or DIE are now on sale. Without a doubt, it’s the coolest and weirdest event in the copywriting world. It really is. And if you want to enjoy a brilliant day surrounded by copywriting legends, you should grab a ticket and make sure […]
“I’ve got a bone to pick with capitalism, and a few to break.” Those are the words of Dennis Lyxzén, the frontman of the excellent Swedish hardcore punk band, Refused. But in this latest episode of The Fix, Nick makes this sentiment a little more specific. Imagine Nick there on stage, and just as Lyxzén […]