WATCH THE EPISODE ON YOUTUBE HERE. When I see injustice in the world, it makes me feel angry, frustrated, sad. When I see the number 12,838, it makes me feel nothing. Even if you put a pound or dollar sign in front of it, I still don’t feel much. Yet so much copy in the […]
WATCH THE EPISODE ON YOUTUBE HERE. The idea that people from Canada are nice is a bit of a cliché. But Dan Nelken… Well, he’s not helping change the record anytime soon. Nick and I spent a wonderful half an hour or so chatting with the extremely nice author of A Self-Help Guide for Copywriters […]
Jo Watson effectively “complained” her way into copywriting. As origin stories go, it’s one I’ve not heard before — but I like it. Since she stumbled into this crazy world of words, she’s gone from strength to strength, developing a loyal following and developing her own coaching business, as well as writing for clients. It […]
When it comes to aiming for a 10 with your copy, Paolo Cabrelli is one of the best in the business. He has a startling ability to pick out a turn of phrase that can shock and delight a reader in equal measure. But as well as being a great copywriter — who Nick and […]
There are many strange things that have transpired since my birth that have resulted in me writing this. Some are more significant than others. For example, that time I stole a packet of Flaming Hot Jawbreakers from the newsagent on Sandringham Road in Cleethorpes — that’s not so significant. It’s the only thing I ever […]
You’ve pretty much convinced a person to take action, but for some reason, they’re hesitating… Enter the PS. Yes. It’s that little bit of ‘wonder copy’ that takes the reader by the hand, puts an arm around their shoulder, and says: It’s OK, you can and should do it. Yet so many people waste their […]
I’ve been in this game a long time now and I’ve spoken to hundreds… no… thousands of copywriters around the world… And when they ask my advice, it always comes down to the same thing… How do I find more clients… And how do I get paid more for my work? It’s hard. But it’s not impossible. […]
Fellow Fixers, I know not everyone is on the Discord channel, so wanted to make sure everyone saw that Nick and I are in Manchester on Wednesday night for our next Fix Accelerator Social. The details for Fixers are: Date: Wednesday 5th JulyTime: 6pmPlace: Port Street Beer House, 39-41 Port St, Manchester, M1 2EQ Accelerator […]
During our conversation I describe Martin as “old-school” and somehow it felt like a bit of an insult. It wasn’t meant to be. Far from it. In fact, it’s a compliment. A big one. I realised—eventually—I meant it because Martin is a follower of direct response principles, like Nick and me. We talk about that, […]
Everyone talks about achieving six figures from your copywriting, but what happens when you do — what then? It’s something Nick and I sat down to discuss in a new masterclass we recorded that we’re going to use as a lead-generation tool (hence it being branded as a regular installment of The Fix). But before we […]